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BJ'S WHOLESALE CLUB

CAMPAIGN PROMO COPY + CREATIVE CONCEPTING + SCRIPT WRITING 

Drives print and digital storytelling, campaign development, messaging, and broadcast radio for large scale promo materials 

BJ'S TIMES SQUARE BILLBOARD 2023!

The BJ's creative team was tasked with presenting multiple concepts for an NYC Times Square billboard, which ran Aug - Sept 2023. My team's creative, a play off of "I heart NYC" was chosen and ran LIVE! The designer and ACD were the stars of this project, animating in under 24 hours to have this on the big screen.

BJ'S TIMES SQUARE BILLBOARD / CREATIVE CONCEPT #2

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Concept and copy created by yours truly, a play off NYC's quintessential love for their bagels. It was also chosen as a final concept to run in Times Square!

PRINT MAILERS

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WELLSLEY FARMS SELTZER

Such a fun project! A new product launch of BJ's OWN brand, Wellsley Farms canned seltzer waters. Focus is on value due to the low price of a 30-pack assortment, and its punchy, unique flavors. 

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FRESH 2.0 INITIATIVE

Fresh 2.0 is a campaign targeted at increasing produce sales at BJ's, with a goal to generate almost 2M in incremental sales for fresh fruit and veggies. I worked on messaging and creative around freshness, value, and smaller pack sizes. This campaign stretches across email, social, and print mailers.

PREPARED MEALS 2.0

Prep Foods 2.0 focused on upgrading quality and taste of BJ's fresh-made meals assortment. Worked on messaging for in-club signage, print, and digital assets.

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BJ’S TIRE CENTER BILLBOARDS

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FRESH 2.0 EMAIL + DIGITAL

Email targeting on "fresh produce deals", weekly offers, and creative stories on produce sourcing, recipes, and fun facts. Keeping focus on campaign pillars of freshness, value, and smaller pack sizes. 

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