BRAND STRATEGY + BRAND VOICE + MESSAGING
This is Greece.
Sourced from the earth. Served with Greek soul.
Bar Vlaha tells the story of the Vlach people, the founders of hospitality and Greek cooking. A nomadic group of shepherds who created and nurtured the roots of Hellenic cooking as we know it. Straying from the tried-and-true island cuisine, we’re rediscovering Greek fare sourced from rural mountains, lakes and villages of Central and Northern Greece.
Bar Vlaha captures the true soul of Greek cooking with rustic and nomadic traditions using charcoal and open fire gastra techniques. Locally sourced, regional and seasonal ingredients are combined with the warmth of old-world hospitality to bring the roots of Greek culture to Brookline.
SOCIAL MEDIA CONTENT